Friday's 5 - Marketing Shorts and Sweets
My backyard is full of leaves but so is my tree, which means weeks and weeks of raking, piling, yard-wasting, burning and otherwise getting rid of them in order to keep the yard looking good and healthy. When it comes to your business, is your yard covered with leaves? Are there a thousand little seemingly harmless messages trying to distract your customers from what you most want them to see?
Just a thought. Here are my Friday's 5 to start your weekend with - or to give you one more burst of marketing energy and enthusiasm to end the week!
[ READ ] The most powerful 3 inches of space you own
Your business card can be the hardest-working 3-and-1/2 inches of marketing real estate you own. Believe it or not, they've been an important part of civilized society for centuries. Check out this brief history and be sure to scroll down to see some of the amazing things you can do with your cards these days.
[ READ ] Need a Do-Over? 4 Simple Steps to Reboot your Brand
Reboot or refresh – here are 4 steps to putting some umph back in your brand, so it can get back to work for you.
[ READ ] 5 Ways to Humanize your Social Media Marketing
Connecting emotionally with prospects and customers is key to building an army of enthusiasts and evangelists (i.e., getting people to tell other people about you!) Here are 5 ways to humanize your business social media persona in order to do just that.
BONUS: Breathe New Life Into Your Social Media
Six articles that will help you jump start or re-energize your social media marketing.
[ READ ] 13 Tips for Setting Performance Measures
Do you want your employees to succeed? Then you need to set – and be able to measure - clear, achievable, challenging, and unwavering performance standards. Believe it or not, clear and enforced standards are strong motivators; most employees want to excel, knowing the target helps them self-measure and prevents unfair practices due to their more subjective counterparts.
[ READ ] What Your House Will Look Like in 2015
Smaller, smarter, solar: words that describe what homes will look like in 2015.
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Elizabeth Kraus is the author of the newly released 365 Days of Marketing and Make Over Your Marketing: 12 Months of Marketing for Salon and Spa, available on amazon.com or 12monthsofmarketing.com.
Dispel all of the little white marketing lies that might be holding your business back - check out the 2012 Small Business Marketing Calendar: Little White Marketing Lies on amazon.com. With hundreds of marketing ideas laid out for 2012, you'll get into a marketing groove and build a bigger role for your business in the lives of your clients.